AI Visibility Index · 2026 edition
When buyers ask AI which tool to use, most companies aren't in the answer.
The independent benchmark measuring which brands ChatGPT, Perplexity, Gemini and Claude cite across the categories buyers actually search.
Market context
When buyers ask AI, most brands aren't the answer
Independent research, external sources. The shift to AI-mediated buying is the reason this Index exists.
of B2B software buyers now begin their research in an AI assistant rather than a search engine.
of B2B buyers now use AI in their purchasing research — up from 89% a year earlier.
brands named on average per category answer — the rest of the market is simply absent.
of buyers think more highly of a vendor when an AI assistant recommends it.
| # | Brand | Category | Coverage | Score | Sources | 30d |
|---|---|---|---|---|---|---|
| 01 | GitHub Copilot | AI coding assistants | | 99 | 22 | 0 |
| 02 | HubSpot | CRM & sales | | 99 | 22 | 0 |
| 03 | Salesforce | CRM & sales | | 99 | 22 | 0 |
| 04 | HubSpot | Marketing automation | | 99 | 22 | 0 |
| 05 | Zendesk | Customer support | | 99 | 22 | 0 |
| 06 | Intercom | Customer support | | 98 | 22 | 0 |
| 07 | Freshdesk | Customer support | | 98 | 22 | 0 |
| 08 | Asana | Project management | | 98 | 22 | 0 |
| 09 | BigCommerce | E-commerce platforms | | 97 | 22 | 0 |
| 10 | Adobe Commerce | E-commerce platforms | | 97 | 22 | 0 |
| 11 | Pipedrive | CRM & sales | | 97 | 22 | 0 |
| 12 | Jira | Project management | | 97 | 22 | 0 |
| 13 | Shopify | E-commerce platforms | | 96 | 22 | 0 |
| 14 | Thales | Cybersecurity — France | | 95 | 34 | 0 |
| 15 | Linear | Project management | | 95 | 22 | 0 |
| Thales | | 95 |
| Orange Cyberdefense | | 93 |
| Capgemini | | 88 |
| Ledger | | 86 |
| Shopify | | 96 |
| BigCommerce | | 97 |
| Adobe Commerce | | 97 |
| Shopify Plus | | 81 |
| First Page Sage | | 80 |
| ZivRank | | 74 |
| Minuttia | | 62 |
| Spicy Margarita | | 42 |
These brands are cited by two engines or fewer for their own category. At the moment a buyer asks an AI assistant, they are effectively unseen — regardless of product quality.
| Brand | Category | Coverage | Score |
|---|---|---|---|
| Power Digital | GEO & AI visibility agencies | | 23 |
| SugarCRM | CRM & sales | | 24 |
| Twilio Segment | Data & analytics | | 24 |
| Directive Consulting | GEO & AI visibility agencies | | 24 |
| Freshsales | CRM & sales | | 25 |
| Attio | CRM & sales | | 25 |