Category · Media tech · live data
| # | Brand | Coverage | Presence | Avg rank | SoV | Score |
|---|---|---|---|---|---|---|
| 01 | WordPress |     | 84% | 4.2 | 4.3% | 72 |
| 02 | Bynder | | 79% | 5.4 | 3.5% | 58 |
| 03 | Cloudinary | | 79% | 5.4 | 3.4% | 57 |
| 04 | Canto | | 79% | 5.4 | 3.4% | 57 |
| 05 | Adobe Experience Manager | | 67% | 6.6 | 2.6% | 43 |
| 06 | Adobe Creative Cloud | | 67% | 6.6 | 2.6% | 43 |
| 07 | Contentful | | 67% | 6.6 | 2.5% | 42 |
| 08 | Strapi | | 67% | 6.6 | 2.5% | 42 |
| 09 | Wedia | | 67% | 6.6 | 2.5% | 42 |
| 10 | Drupal | | 68% | 6.3 | 2.8% | 46 |
| 11 | Webflow | | 65% | 7.0 | 2.3% | 38 |
| 12 | Orange Logic | | 65% | 7.0 | 2.3% | 38 |
| 13 | Acquia DAM | | 65% | 7.0 | 2.3% | 38 |
| 14 | Widen | | 65% | 7.0 | 2.3% | 38 |
| 15 | MediaValet | | 65% | 7.0 | 2.3% | 38 |
| 16 | Storyblok | | 55% | 7.6 | 1.8% | 30 |
| 17 | Ghost | | 54% | 7.8 | 1.7% | 28 |
| 18 | HubSpot | | 68% | 6.4 | 2.7% | 45 |
| 19 | Arc XP | | 54% | 7.8 | 1.7% | 28 |
| 20 | Brightspot | | 54% | 8.0 | 1.5% | 25 |
Presence = share of prompts where the brand is cited · Avg rank = mean position when cited · SoV = share of voice across the category · First measured edition; trends begin next edition.
Which media & publishing tech brands are most cited by AI assistants?
WordPress ranks #1 with a score of 72/100, ahead of Bynder (58/100) and Cloudinary (57/100). Measured across ChatGPT, Perplexity, Gemini and Claude for the query “best content management and DAM platform for media publishers”.
Do AI assistants agree on which media & publishing tech brands to recommend?
Engine opinions diverge significantly in media & publishing tech: no brand is cited identically by all four assistants. Gemini in particular surfaces brands the other engines do not mention. This reflects differences in each engine training data and retrieval sources rather than a single correct ranking.
Which media & publishing tech brands are invisible to AI assistants?
4 of 20 brands are cited by one engine or fewer, including Storyblok, Ghost, Arc XP. Being functionally invisible to AI assistants ahead of a high-intent buyer query is a growing risk for vendors with otherwise solid market presence.
How is the AI visibility score calculated, and how is it different from SEO?
The score (0–100) combines five dimensions: coverage across engines, presence rate, average rank when cited, share of voice, and citation consistency. Unlike SEO, it measures whether a model names your brand inside its synthesized answer — not whether a link ranks on a results page. Full methodology at /methodology/.